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Companies always name their products with a name that will attract people.
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"Violet-Ray" would have been a rotten idea because around the 1930s, quack doctors peddled something called a "violet ray" that was supposed to be a panacea -- a medical "cure-all" if you will -- but was little (or maybe even nothing) more than a glorified neon tube. :/
i need a stupid gimmick like that to make money off of
Try the pet rock.
also doctors use MRI's but the real name of MRI is NMRI (nuclear magnetic resonance imaging) they dropped the n since Nuclear scares alot of people
...
As for the blu-ray marketing: When you think about it, its a bit of an odd choice. DVD's weren't called red-ray discs, and the next generation isn't likely to go by 'uv-ray' or something like that due to negative association. Marketingwise the color blue is often associated with reliability, this might have been a consideration too.
B - Basically
L - Like (an[not shown due to the small word ommitance act of 1974 with regards to anagrams])
U - UltraViolet
Then they added Ray, because well, it is something of a ray....so Blu-Ray
Come on guys, its an Anagram!
B - Basically
L - Like (an[not shown due to the small word ommitance act of 1974 with regards to anagrams])
U - UltraViolet
Did you hear the one about the guy that went to the doctors?You could also wonder why a CT scan is not called a 3D-X-ray... perhaps people generally know that x-rays are dangerous?