Don't forget about dissipation. harder to calc for, but does introduce quite a bit of wiggle room, in many cases, hence the reason many folks use a fitted heatsink and dark anodized aluminum hosts.
Oh, and I think that rectangle is simply a projection of the front face of the laser "chip." Only the active region between waveguides shows output.
Also, DTR did us all a favor by buying these to share the information with us! He probably HAD to buy them in a batch, otherwise no sale. I feel kinda bad for being able to see this testing info, while not having any financial stake in this purchase, nor plans to purchase one of these diodes off of him even at cost. If I had the money, would be different. All I can do is give you stupid green bars and say, "Thanks for the awesome info, DTR!"
So, thanks for the awesome info, DTR!!!