I agree, and if it were on a red polished host, with a polished gold plated heatsink? It'd be all Iron Man style, and it'd look VERY classy. I plan on picking up a gold brush from that company once I have some spare coinage, and coating heatsinks for myself. I've got a red host here with a good cm of protruding heatsink. Gold plating that would look sick.
^Its like taking a stack of 1$ bills and putting a 100$ bill on top and saying you have 10,000$ sitting on the table. Looks good but its not 10,000$. KNOWING the heatsink is solid silver is what counts