I really like the name PhotonShack. Simple, easy to say, and it's already stuck in my head.
I really like that name too.
Norbyx and jcranmer made some really good points. Establishing yourself as a quality builder on LPF is a good idea. Having some trusted Vets on the site review your work would also be a good idea in my opinion. I don't think any of the builders here are getting rich. They are usually just providing a service to the community and maybe making enough to fund their own hobby if they're lucky.
two more cents
~ LB
That's pretty much my goal, to have fun building (infinitely more fun than my real job) and make a little money for my own lasers. I'll have to find someone nearby to ship one of my builds to some time and let them review it and give me some feedback to help me improve.