[...]Alienware is a serious company that strives to meet the demands of serious gamers.
[...]
HAHAHA OH WOW! You can't be serious, please tell me that's sarcasm. Alienware uses horrible quality parts, then slaps neon lights and a logo on it then charges $1000 more. They're a horrible company. They used to be almost half decent when they were an independent boutique manufacturer, but since they've been dell, they've been using crappy parts, and charging double the price of more powerful systems.
Have you actually READ those reviews? Most of them are "I like the pretty lights. They're colorful and they match the colors of the lights in my computer"... Others are completely clueless, saying it's "the best keyboard for 3d" as if somehow it makes any difference.
That is a cheap, flimsy, rubber dome membrane keyboard, made of three pieces of plastic. A proper quality keyboard will have individual mechanical switches for each key, be they alps sliders, cherry keyswitches, or IBM style buckling spring actuators. There should be tactile and aural feedback, with no ability to "half-press" a key. The keys should have an actuation force of about 45 grams, providing feedback at the precise point at which the contact is made, and the switches should be rated to at least 1,000,000 presses. They should have a smooth throw so you can avoid bottoming out while typing. There are very specific features that make a quality, solid, reliable keyboard that's as pleasure to type on, and those neon "gaming" keyboards never have them. For a good, well constructed keyboard, expect to pay at least $150. Those alienware ones are a $30 dealextreme keyboard with a logo slapped on it so they can sell it for $100. If you want something quality, get a topre realforce, or a filco brown, or a chicony or a a model M or a hkkb pro or hell, even the das keyboard is better than any alienware POS.
I have tried many, many, many keyboards. I'm a little obsessed about them actually. I'm telling you right now that is a piece of crap. There are much, much better "gaming" keyboards out there, with anti-ghosting, n-key rollover, etc etc, that make alienware look like garbage.
[EDIT]: Err... Upon re-reading that, I sound like a grumpy, rake-waving old man, telling kids to get off my lawn. I apologize for the rant, it's just something I feel strongly about. The keyboard is the one piece of computer equipment you touch the most, you put the most wear on, and in my mind, is arguably the single most important part of a computer. I'm not going to edit my rant to make myself appear sane, though I
am going to apologize for it after the fact.