I drove my first PHR at 90mA too. Now i'm setting most to 125mA, but for myself i use much higher currents experimentally, often with bad consequences.
I'm driving my latest blu ray at 182mA, but this one won't die, because it's a different diode..
Otherwise, i heatsink all of them enough, that it takes an hour of being left on, to reach body temperature, even at currents of 180mA.
But if you're looking for a safe current for a PHR, no one really knows yet.. They can live at 190mA or they can die at 125mA. It's too soon to tell what is safe for sure.
When 16x reds appeared, people were MUCH more careful, than we are with these. I drove my first 16x red at 270mA, and i was told it's crazy, and that i should set it to 150mA, or 200mA max. Now we know, they can take almost 300mA and put out almost 200mW.. The latest models even more.
I really hope these diodes turn out to be as tough as reds. Otherwise, if you're making your lasers yourself, i don't think replacing a diode is such a big deal.