Just saw this posted on Engadget HD!!
http://www.engadgethd.com/2009/03/03/sony-optiarc-europe-lets-loose-24x-ad-7240s-dvd-burner/
"While we're not totally in agreement with Sony Optiarc Europe's claim that its AD-7240S DVD burner (AD-7220 A/S pictured) is the first on the planet to achieve a 24x burn rate, we won't deny the awesomeness. Inappropriately hailed as a "speed miracle," the drive features the company's Auto Strategy Technology in order to ensure perfect burns every time. You should also know that it'll toast blank CDs at up to 48x and dual-layer DVD-Rs at 12x."
http://www.engadgethd.com/2009/03/03/sony-optiarc-europe-lets-loose-24x-ad-7240s-dvd-burner/
"While we're not totally in agreement with Sony Optiarc Europe's claim that its AD-7240S DVD burner (AD-7220 A/S pictured) is the first on the planet to achieve a 24x burn rate, we won't deny the awesomeness. Inappropriately hailed as a "speed miracle," the drive features the company's Auto Strategy Technology in order to ensure perfect burns every time. You should also know that it'll toast blank CDs at up to 48x and dual-layer DVD-Rs at 12x."