I hope you know what you have, because (no offence) you don't seem to have any experience with diode bars. How much experience do you have with (diode) lasers?
The 40W is the optical output, that's pure light. The conversion from the electrical power is veyr efficient, as in a few 10 percents. That means 100W of electrical input power, and 40W optical output power.
The rest is converted into heat, so you need to dump 60W of heat efficiently. The diode needs to be kept at a certain temperature for an optimum wavelength, around 25 degreee celcius. Rapid heating or cooling can damage the diode.
Be sure to have proper goggles, this thing can blind with ease. And a proper current regulated power supply, or it won't do anything at all.