If you are burning through before it catches then un focus a little, you want to see the material glow red hot through your laser safety glasses, when it glows red/orange hot it will reach flashpoint. Hold steady and heat a larger area until it glows then it will reach flash point, also try the edges as there is not as much adjacent material to draw away heat energy.
Also you can crumple up the paper and hit it long ways into a fold, that way you get more energy built up into the material.
If all else fails get more power.
Try a brown paper bag, or McDonalds bag, my McDonalds bags full of their cardboard boxes go up like kindling in about 2 seconds.
If your paper is wet or very humid, such as if it has rained a lot give it 30 seconds in the microwave.
But seriously, nothing beats more power.
BTW double wall corrugated cardboard boxes are the hardest, they will light and go out, they need a lot of energy saturation to hit the chain reaction phase.
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My preferred method is more power and I don't say that to be a jerk, I say it because I think it is so very well worth it.
You have to protect your eyes and practice safety at all times to protect others when you work with your .5 watt, well same applies with 5 watts.
I have always enjoyed more power and always will, so be safe and enjoy.
Here's my NUBM44 lighting a paper bag, it struggled a bit but managed to get it done.