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New Banner for Stonetek ! NEW DEADLINE !!

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Re: New Banner for Stonetek !

I can only stand or walk around 20 mintues before the pain from the Fibromyalgia makes me want to fall. I'm going in for nerve burning soon. They use radio waves to burn the nerve endings. Hopefully that works to some degree. Its only temporary though.
That's awful, man. I don't know what it is to have FMS, but I remember when I couldn't even sit on a chair... I couldn't sleep and then I'd just wake up from the pain. 2-3 hour sleep per day for over 4 months.

The vitamin 12 from injections made my skin have some weird eccema, had to use an acid cream (I don't know the PH, but it burnt when I used it) to get it off =(
 

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Re: New Banner for Stonetek !

I couldn't even sit on a chair... I couldn't sleep and then I'd just wake up from the pain. 2-3 hour sleep per day for over 4 months.
Welcome to my world. It effects every part of my lifestyle. I had to relearn everything.

Pain builds character. And I have plenty of character LOL.

Sorry for the thread jack Gregg.
 
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Re: New Banner for Stonetek !

With my own personal experience I find anything over 100 frames slow. Yours has 150.
 

dopamine

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Hmm it seems to load quite slowly the first time, but then it's ok after the caching. 3DSmax? Or C4D?
 
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Re: New Banner for Stonetek !

Okay guys, I'm gonna post my designs here so SenKat doesn't have to look in his PMs/E-Mails.

Pasting PM:

Here are the banners I made. Remember they're only prototypes and everything can be changed (colours, text distribution, etc.).

They're stripped from product images, I'd really appreciate it if you could give me (and us, on the thread) some indications regarding what you want to display on the banner. I mean, the banners I've seen so far only show "StoneTek" and they don't show what StoneTek is about and thus a user won't be able to decypher what the banner is about, which is the most important thing about publicity.
















































In addition, these are static versions. If chosen as winner I'll do an animated version of the final banner (my main idea was to make the "S" on StoneTek glow red, or something like that).


One last thing: I always inform clients about the design criteria/concepts that made the final design so here it goes:

My design idea was based on your website change. I tried to go for a simple design, clean and static. This is because there are no exclusive laser components on StoneTek (unlike for example CNI, which requires a banner where many of their products are shown). Subsequently I tried to make a simple enough banner that would merge with the new website palette. That is if you use yellow and black as a background (I can give you a square with the pattern to use as background, like the background pattern you see on the first designs). This is because when I browsed stonetek.org/shop with different browsers (Opera, FireFox, IE) I saw a big lag during scrolling. The reason for that is the PCB tracks background you're currently hosting. If that's replaced by a simple squared repetitive pattern it could seriously improve browsing.
 
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dopamine

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Re: New Banner for Stonetek !

Here are the banners I made. Remember they're only prototypes and everything can be changed (colours, text distribution, etc.).

They're stripped from product images, I'd really appreciate it if you could give me (and us, on the thread) some indications regarding what you want to display on the banner. I mean, the banners I've seen so far only show "StoneTek" and they don't show what StoneTek is about and thus a user won't be able to decypher what the banner is about, which is the most important thing about publicity.
Nice work! I like the boldness of the design. Not sure I'm a fan of the font used for the logo though.

Makes sense that you should say what the store holds on the descriptive text, but I'm sure any of us can change the text on our banners to his liking ;). All it really requires is about 8 seconds in Photoshop.

Also, as for the comment about what publicity is about - a little bit of a sidetrack unrelated to the competition: it's quite true...to an extent I think. I'm a marketing major and as far as I know, it's only part of the story - the bigger part being brand image and building consumer awareness and loyalty. If everyone knew that Ferrari built cars, but it didn't have the brand image and sleek design (and the famous horse symbol) that it's cultivated so well, I don't think it would be nearly as successful as it is today. Getting across the point of what you build isn't nearly as important as getting across the point of the QUALITY of what you build. Brands such as GE and Apple and Google create different products across different product lines, but seeing their logos conveys a past history of quality and trust with the consumer. Just a thought!

As for what you said about the scrolling background - 100% agreed on that one. I think a tiled set or a simple single color background is not only more professional but more efficient. I'm honestly more used to doing full site design than I am for banners, but when I did my first design I thought that it was for the purpose of advertising on here. For the site itself, I think it would be best to go with a simple logo over a color, which would be more professional and more efficient, and I could definitely do a redesigned header and give some tips on color and whatnot if I win (or even if I don't, for that matter).

But yeah - don't misunderstand me - you're completely right that we should be more clear about what the store is about on the banners, although ideally StoneKat would have something he'd like us to write on there. I wasn't aware that we should be PMing or writing up a more involved description of the thought process that goes into the banners, but I'd like to write one up if I get the time! Unfortunately, I'm a bit sleepy right now though.

*edit* Sorry for the huge wall of text.
 
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Re: New Banner for Stonetek !

Nice work! I like the boldness of the design. Not sure I'm a fan of the font used for the logo though.

Makes sense that you should say what the store holds on the descriptive text, but I'm sure any of us can change the text on our banners to his liking ;). All it really requires is about 8 seconds in Photoshop.

Also, as for the comment about what publicity is about - a little bit of a sidetrack unrelated to the competition: it's quite true...to an extent I think. I'm a marketing major and as far as I know, it's only part of the story - the bigger part being brand image and building consumer awareness and loyalty. If everyone knew that Ferrari built cars, but it didn't have the brand image and sleek design (and the famous horse symbol) that it's cultivated so well, I don't think it would be nearly as successful as it is today. Getting across the point of what you build isn't nearly as important as getting across the point of the QUALITY of what you build. Brands such as GE and Apple and Google create different products across different product lines, but seeing their logos conveys a past history of quality and trust with the consumer. Just a thought!

But yeah - don't misunderstand me - you're completely right that we should be more clear about what the store is about on the banners, although ideally StoneKat would have something he'd like us to write on there. I wasn't aware that we should be PMing or writing up a more involved description of the thought process that goes into the banners, but I'd like to write one up if I get the time! Unfortunately, I'm a bit sleepy right now though.

Exactly :)

Oh, I didn't mean to say you couldn't change it, I was referring to the fact that none of use have included what the shop is about simply because we had no information about it, and StoneTek doesn't sell exclusive components (like the CNI example I gave).


Regarding the "Apple" branding subject: It's an exception. I mean, you walk down the street and see the well known bitten apple... you know there's gonna be a Mac/iPod product somewhere on it. Professional photographers nowadays include Apple's isotype as a symbol of elegance, sleekness, coolness, etc. Subsequently Apple doesn't even need to pay for publicity! It's a purely 100% great innovation. See, publicity is the most expensive thing when it comes to huge companies like Coca-Cola, Apple, M$... The fact that they don't need to advertise their products everywhere because their clients reproduce the isotype wherever they can, and other advertisers use the same isotype in their advertisements is just genius.


Finally, regarding the more involved description: That's just me, it's the way I present my designs. I like to explain how and why the design turned out to be that way.


EDIT: The font for "StoneTek" is easily changeable. I couldn't go with a spacey-techy font since it'd affect the final concept.
 

dopamine

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Re: New Banner for Stonetek !

Exactly :)

Oh, I didn't mean to say you couldn't change it, I was referring to the fact that none of use have included what the shop is about simply because we had no information about it, and StoneTek doesn't sell exclusive components (like the CNI example I gave).


Regarding the "Apple" branding subject: It's an exception. I mean, you walk down the street and see the well known bitten apple... you know there's gonna be a Mac/iPod product somewhere on it. Professional photographers nowadays include Apple's isotype as a symbol of elegance, sleekness, coolness, etc. Subsequently Apple doesn't even need to pay for publicity! It's a purely 100% great innovation. See, publicity is the most expensive thing when it comes to huge companies like Coca-Cola, Apple, M$... The fact that they don't need to advertise their products everywhere because their clients reproduce the isotype wherever they can, and other advertisers use the same isotype in their advertisements is just genius.


Finally, regarding the more involved description: That's just me, it's the way I present my designs. I like to explain how and why the design turned out to be that way.


EDIT: The font for "StoneTek" is easily changeable. I couldn't go with a spacey-techy font since it'd affect the final concept.
Hmm...perhaps not spacey-techy, but I think it just looks a bit too plain in relation to the rest of the banner (I didn't take a close look at it, but the font looked like Arial/Verdana/Helvetica, which is great for body text but not usually great for logo design unless stylized or changed in some manner.) Perhaps try using Impact or another slightly more stylized font? I would advise against using a tiled yellow/black on the site itself, though - that would hurt most people's eyes and I think that might be a bit TOO vibrant. Perhaps do some variation of the radiation thing that's a bit more subdued for the site header itself?

Yeah - won't argue that Apple is genius at getting free word-of-mouth advertising. I think the gaming company Blizzard is pretty good at that too. Anyways, my point on that subject was that I would actually argue that conveying WHAT your product is is not necessarily the most important part of publicity and of marketing in general. It's the conveyance of trust, of the feeling that this is the right product/brand for you, that this brand makes quality products that's important. Case in point: Wicked Lasers does really well primarily because of great branding and good looking banners, along with some good design on their products. Yet, for a long time, at least according to the posts I've read here, they manufactured underspec, overpriced lasers. Why did people keep buying into it? Because Wicked did a great job of branding and showing off their lasers through various marketing tools designed to convey the power of their products (case in point, the video of the Wicked Torch making scrambled eggs almost made me want to buy one, despite the fact that I have no need for a 4100 lumen flashlight that only lasts 15 minutes per charge).

Anyways, here's a revision of my banner with some more relevant (and hopefully slicker) text in place of what I had before:



A quick rundown on my thought process for this:
When I designed this banner, I was thinking that it was primarily for placement on this forum, and in fact would be happy to design a completely different one for the purposes of a header on the site itself. Essentially, I wanted something that would match the color scheme of the site itself well, and decided to go with a black/blue/greyish background as a result.

First, I painted in the background lights and added a few gradients to give the background some depth. I did some cloud brushing, smudging, and then some sharpening in order to convey the effect of a smokey or foggy substance, which laser users frequently use to "up" the dramatic impact of their photos and videos. I had to rework my original design so that only the beams themselves were showing, so I rebrushed and angled them, and added that burst of light to show the source of the lasers themselves - a dramatic unknown entity. I was hoping to make the banner itself fairly intense, to try and catch the eye of people browsing, so I brushed in some more lights and touched up the source of the lasers with some smudging.

The logo itself is designed to bring to mind the boldness of color and type of various Web 2.0 designs, yet also convey the power and cutting-edge nature of the technology itself - something that successful companies with much higher marketing budgets in this area seem to do. I wanted the logo to be something that could be used in a self-contained way in different color schemes, whether it be printed in grayscale on an invoice or sheet of paper, or in a different color over white, and still be legible. The curve under the type serves to emphasize the logo and invoke the feeling of a "beam." A subtle glow also draws attention the name and helps to make the logo feel more in-line with the rest of the composition. What I really wanted to make sure with the logo, however, is that it would stand out: that looking at that font and that logo would make it instantly associate itself in the mind of the viewer with StoneTek. That's the big problem I think with using some variation of a simple sans serif such as Verdana or Arial: there's little or no association with the shape and feel of the logo itself with the company, especially if you just type it without arranging it in some fashion. If you just type the name out, the name itself means nothing, it's the same as reading the word on a document. You instead want something recognizable that your customers can associate a positive experience or positive brand equity with.

Finally, the type in the middle was meant to be something simple, yet original. It was actually probably more difficult to choose than the main font, as I tried about 8 or 9 different ones before I found something that worked. It's again meant to convey a sense of the cutting edge and high-tech, but not to an alarming or distracting degree. The phrase itself, "High quality parts for the laser enthusiast" is meant to convey not only that the products that the store sells are consistent and of high quality, but also that it's the RIGHT store for do-it-yourselfers and people who want to take themselves to the next step beyond buying a laser pointer in a box. Hopefully, it also accurately portrays what the store itself wants to sell itself as.

Anyways, sorry for yet a third wall of text, and if anyone managed to read through all of that, :thanks:! and big props to you :). LPF was actually having trouble posting this post because it was so long lol.
 
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Asherz

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Re: New Banner for Stonetek !

Nice banner Niko, it reminds me of the laser warning labels. The shapes work nicely together as well and the colours really stand out.

dopamine I like your banner as well, the various soft shades of blue and washed out laser beams have a real nice effect, the logo type you but together looks great as well.

I think I'm going to give up with the banner scene now and go back to web design and music player skinning. I know what I'm doing there :d

Gonna be a tough competition to judge :d
 




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