I think you are making the small spot at 100 feet but losing power to clipping.
Ask this, would that size spot not burn better on your desktop at just a few feet?
The original sources divergence is always a factor, try this, hold a lens above a white sheet of paper between your overhead light and your desktop with the paper on it, you can adjust the distance to a multiple of the focal length of the lens and get a clear pic, so clear you can read the words on the bulbs.
Now move the paper half the distance from source to desk and focus it again, the image is smaller, if you cut a hole in your floor and focused it on your basement floor it would be bigger, a bigger image, a bigger spot.
A perfect focus getting all the energy should look like the emitter except we are bending the divergence of the aggressive axis.
With just a G2 the emitter image gets wider, a longer line with distance because light does not propagate evenly from our laser diode like it would a light bulb, one axis is very aggressive, but your 6X helps slow that down, still any spot containing all your energy minus only parasitic lens losses will be a rectangle/Bar/Line, a picture of the emitter with the highly divergent axis squeezed.
Anyway, the real test is to set a power meter at 100 feet and see how much power you are getting in your spot.
Your 10x BE needs wider lenses for its power, you should get a burning rectangle at your focal point, that's why I posted the burning bag video at 60 feet, notice with a G2 and 6X and a 3X BE how big my spot was and it took longer to ignite the bag, but the power was there, I think you are only seeing a round portion of the center of your true spot, the rest is clipped off into the walls of that 10X BE......If your input beam is 7mm wide it should exit at 70mm wide if 10X, but your lens is not that wide, so you can defocus and cheat it, but you lose distance that it can reproduce the full picture of the emitter.
That's what we see at a sharp focus, a picture of the emitter, it's not round.
You do squeeze one axis, but you have nothing to reshape it, no anamorphic lenses, your final focus at 100 feet should be a 5 watt rectangle, otherwise you are clipping out a round center spot, that's why the energy is missing.
Remember we are focusing an image of our diodes emitter, only 1 axis is slowed down but is still the fastest expanding axis, your spot has to be a rectangle or you are clipping unless you use something like anamorphic beam shaping.