Say some kid's birthday is coming up, and he wants a burning laser. So his parents go online and Google "burning laser", and the Wicked Laser site pops up. The parents see that all the features that WL claims a 200mW laser can do, but the parents can't afford the laser. So they search on eBay to look for a similar laser, and they come across a nice looking laser at a much lower price than WL, and they think that since it's eBay, they can get their money back if it's a scam. So they buy the laser for their kid, and give it to him on his birthday. He's happy, he can light matches, his parents are happy, the seller is happy.
How would they what 200mW's really looks like, or that they me/may not be getting ripped off (I can't say because I've never purchased one of these).
Now think about yourself before you found this forum/another laser forum, would you have known this may be a ripoff?
Stupid/Moron are the wrong terms to describe the buyer of this product, maybe "uneducated" or illiterate (In terms of laser pointers).