Thats your problem right there, you cannot magically see those photons from any angle where they do not travel towards you. This could be 'remedied' by placing the eath in some kind of mist or fog, where you get scattering that would allow you to observe the whole ordeal from the 'side'.
The question would still be if it would look like a spiral from that perspective. I'm inclined to think that it would not, since the beams would actually point out in a straight line, and still be observable as such. They might very well look like 'pieces of a pie' radiating out, but there would be no bending to observe.
Yes, naturally there's no way to observe this spirally-shape. But, in our thought experiment, if we had a magical method of instantaneously detecting the position of all emitted photons, then they would appear as a spiral shape.
But then, we don't need to detect them, we know where they're going and how fast they're going to get there. We can plot positions of photons at different times. If you plot the positions of all photons emitted after 2 full rotations of the planet, the plot will be a spiral shape that goes all the way around twice. The photons will be traveling in straight lines, and if you plot the position of
a given photon at different times, that will be straight lines heading away from the planet. But if you plot the positions of
all photons at a single time, you would see a spirally shape in their locations. A photon wouldn't travel in a spiral, but the positions of all photons would form a spiral.
Of course you can't "see" this without a magical thought experiment, and it doesn't come out as a perfect shape without a magical light source and neglecting several other things. But the photons would be there, in locations that formed a spiral when plotted from above.
And really this is a good thing to kindof realize: in human perception, light is instant, there's a beam and it's all the way from here to there instantly. But in reality, and observably in a long enough time/length scale, photons are traveling at a fixed speed, and so they do get effects like this, where a photon emitted earlier is farther away from the planet than one that was emitted later in a different direction.