Old thread, I know, but the kind of info being discussed here is going for ongoing discussion. keep in mind that the beam brightness is also a factor of the power density of the beam. meaning a narrower beam of the same power will appear brighter because "more power is packed into a smaller area". so the beam geometry is good to know and usually quoted "at the aperture".
One thing we've all notices is that laser manufacturers are expanding the beam waist to get more power out of the laser without having to go to the expense of creating a smaller waist, lower divergence beam. some of us older guys know that early DPSS lasers had this characteristic. but consumers simply want power, in mw, and the beam geometry be damned.
I'd rather have a lower power thinner less divergent beam, than a more powerful in mw's but larger beam profile.