I am just learning some of the particulars about these batteries myself, but here is what I've found:
1 each 18650 3.7 volt (some are 3.6). Peak voltage at 4.2 volts after freshly charged.
1 each 18350 3.7 volts. Peak voltage at 4.2 volts after freshly charged.
Every time you stack batteries, you get double the voltage, put them in parallel the voltage is the same but the current capacity is double.
Stack two 18650's for double the voltage, or up to 8.4 volts.
Stack two 18350's for double the voltage, or up to 8.4 volts.
One 18650 is roughly the same length as two 18350's (depending if flat top or not). The advantage of stacking two 18350's is you get twice the voltage in the same amount of space or length of a single 18650. For example, one of my hosts requires two 18350 batteries so there is enough voltage to run my 900+ mw output 405nm DTR laser module, if I put a single 18650 in the holder which fits fine, there isn't enough voltage at 4.2 volts to run it, it won't light up at all.
More MaH only means longer run time, not brighter with the exception that the battery will stay at its peak voltage longer, this may cause your laser to be brighter, if the regulator needs the peak 4.2 (or higher) voltage of a freshly charged battery(s) for full current or power output. However, most designs do not need your battery to be at their peak freshly charged voltage for full output, not if properly designed, in my opinion. The more maH rating, the longer it takes (for a given load) to deplete the battery or for its voltage to turn downward to 3.7 volts and lower.
Someone correct me on this if I'm wrong, but I think 16340 batteries are a different diameter than 18650 or 18350 batteries. Someone else will need to chime in with more on batteries, this is the limit of my knowledge for these types right now except the batteries behave differently, depending upon their construction and chemistry, some are made for long life at moderate loads, others for high loads with less overall mAh or total capacity. Then you have variations of any of these parameters manufacturer to manufacturer, some outright lie about the real maH capacity of their batteries.