Don't dismiss it so easy quack!
I made a driver with that chip a long time ago and it's great. Mine is super tiny at 9mm by 9mm and it's great for AA or AAA hosts. It can run off a single Li-ion or a single alkaline! Perfect for blu-ray, single mode 445, low power m140, and even 635 from AA, AAA, 14500, or 10440.