Cheap laser pointers have such a low output that when you use them for line or circle (or spirograph) effects the reflected output is significantly diminished.
To put it another way : If your single spot or dot of light, for simplicity (PLEASE bear with me everyone who knows better !), measures as 100mw, then a line that is 100 times as long as that little dot will only be perceived as 1mw. You see the connection ? For a increase in size of 100 you get only 100th the ammount of light along each point of that increase in length. A line ten time as long would be 1/10th the brightness. A series of circles that add up to 500 times the length of that original dot would be 1/500th as bright.
In actual fact, you are also losing a lot from the surface you are reflecting from as well. Even the best, most expensive, front sided mirrors lose some of the energy. A lousy reflector could easily waste almost half of your output.
This is why many of the posting here follow the same path. The more that you project or manipulate the beam(s) the higher power those beams need to be.
You never hear of a projection system using a low power laser to make large projected images on a wall or over a crowd. The math tells you that it just isn't possible.
And then the other more obvious point. It is incredibly rare that you pick up a cheap laser pointer from one of those types of places and it has fresh, top of the line batteries in it. Even unopened packs usually have some corrosion on the actual batteries. Rubbing then on a rough paper towel or your pants can change a fairly dim output to an uncomfortably bright one. (If you use your pants, be ready for some mystery holes to appear after a couple of washing though !)
Just my thought though...