If you are in your backyard pointing your multi watt blue laser at the ground and your friend walks into your front yard 100 feet away and sees something blue on the ground in front of you, your friend is not at risk in most cases unless you are trying to burn a front surface mirror.
This has to do with divergence and distance, so pointing into my backyard from a window 50 feet away I still wear my laser safety glasses until I scan a distant area with the beam to be sure nothing reflective has found it's way into the grass.
Now if you are standing in your backyard pointing your multi watt laser at the ground in front of yourself there is no instance where you should not be wearing laser safety glasses because of damage from the diffuse reflection, that is the scattered reflection, but at a distance of 100 feet the diffuse reflection off a known substance such as a plywood target is typically safe, now if it's a mirror you are aimig at 100 feet away 1st STOP THAT and YES in that case you must be wearing eye protection as does anyone in the area because of the specular reflection, luckily the horrible divergence of these diodes negates a lot of the risk as the distance grows, but anything you are burning near yourself requires laser safety glasses that attenuate the wavelength because the energy of the diffuse reflection is harmful at short distances, ALSO don't forget about that unknown chrome foil candy bar wrapper that may get blown into your beams path so always error on the side of safety.