Actually a blob might not be so bad if it can still be observed. If it were a tiny dot, it might not be located from a distance especially if the surface isn't too reflective. Laser guided weapons don't have a huge range either. For example the Hellfire missile has a 7km range, which is easily within the range of lasers that the army can strap to their helicopters.
Remember also, that they're not using the low powered lasers we use. The 500mW green lasers we salivate over are chump change compared to the lasers they can employ. Think in terms of watts, generated by actively cooled gas lasers. They can also tune them to IR wavelengths that aren't absorbed so easily by the atmosphere for greater distance and collimation. Still, they're not perfect; the lasers are still affected by weather, heat, and other factors that can misguide the missile.