LittleJ, while that will burn, it's barely visible. It'll show up as a dim red glow, and appear much dimmer than it really is. (Out of our vision limits). Because of that, it's a lot more dangerous..
Because your irises dont adjust to anything but 'apparent' brightness, even with an incident reflection, you won't notice it and it'll do more damage than an equally powered visible laser. As Giorge suggested, you can get a similarly powered 445nm blue laser for a similar price, and you'd probably like it better.