It's a propagating oscillation of the electron density in a material. It's not an oscillating particle persay, but the instead the "plasmon" is a wave that moves through a region, a collective oscillation of electron density. Like a photon is an oscillation in an electric field that moves through an area, a plasmon is a wave in the electron density that moves through an area. It is quantized, which means that a certain size of oscillation is the absolute minimum, and anything bigger will be a sum of many the smallest possible quantum. This wave can be modeled as a particle (hence the name quasiparticle) for convenience and because that's kind of how it works, and it just makes it much easier to deal with.
What they have here are surface plasmons, which will greatly influence the light coming from the laser. They have demonstrated that they can achieve some control of the light coming out of the laser by purpose-designing surface plasmons. And with further work, they should be able to further control the surface plasmons to get the the behavior they want out of the light. But this is not trivial, etching patterns onto the facets of a laser is anything but easy. Glad I'm not the one having to try it. It is one of those things they *might* be able to do a one-off type thing a little easier with something like a FIB (focused ion beam), but that carries its own problems. Doing lithography on the small sides of a laser diode, yeah, that's tough.