These would probably not be considered against the rules of warfare. Sure they could blind you, but then again so can some shrapnel from a shell or anything like that if you happen to get it in your eye.
Plus that the targets so far are unmanned UAVs, and probably ICBMs to some degree (shooting those down with lasers has been a long standing desire).
At these power level naval applications may also become attractive against larger targets - you could perhaps even burn holes in the hull of an enemy ship just above the water line so it will sink when the waves spill water in. That's not much difference than blowing a hole in one with a torpedo.
On the other hand it could also be used with more precision, perhaps just disabling the main gun on an enemy destroyer without sinking that ship, resulting in far fewer casualties (the guy standing between the laser and the gun will be toast, but that's a lower casualty count compared to the average warship sinking).
Another benefit is that you hit with light speed, so there is no way for the enemy to evade your weapon by getting out of the way (like aircraft can dodge missiles sometimes).
One simple countermeasure would however be to paint the target in something that is reflective at the wavelength used, or even retro-reflective if you want to shoot the laser back at itself. The downside of the latter would be that you make yourself incredibly easy to see using light of that wavelength. That could be a downside if you're otherwise stealth, but otherwise a fine method to defend against it.