Did i mention fire? Lets sharpie a match and see how that pans out...
... or not shapie the match, and give it a shot (2nd video).
Both shots where done by focussing the module on the match while running just above treshold (50 mA or so). To light the match, current was cracked up to 160 mA for a few seconds.
This is just a quickly assembled module running off a controllable current source, no heatsinking besides the module i mounted the diode in... so it does get warm with continuous operation.