^^ indeed. If you want to do a demonstration, you would probably want the spectators to be able to see the beam, so not wearing goggles. The key is to set it up yourself while wearing goggles in such a way that the whole setup is stable, and there is no spot in the room where a spectator would be hit by a beam or a reflection from a window or something like that.
Once you are comfortable with those conditions and the equipment is secured into position, there is no reason to have any observers wear protective goggles - as long as you don't mess with things once they are there and its turned on.