Its hard to tell - green dpss can certainly be small enough to fit a couple of them in that box. The blue is more interesting, as it would be very expensive as dpss and probably too large to fit, so i presume it has to be diode based. Not very powerful though, perhaps something like 20 mW, but still.
At $600 its a bit expensive to get one right now and rip it up, but this is early adopter price level. Within a year that'll be reduced to less than half, and if it hits a bigger market, i wouldn't be surprised if it hit <$100 soon enough.
I remember getting a $2000 or so single speed cd writer for a radio station, 3 years later i had a 4x in my pc that costed $150 or so. Once these thing hit mass production, prices always plummet.
What's more interesting: will this technology scale in terms of power? Will we see 200 lumen instead of 20 soon? By the time it gets to such power outputs, these things could give most laser projectors a run for their money.