Why is Blu-Ray called Blu-Ray?

Companies always name their products with a name that will attract people.

"Violet-Ray" would have been a rotten idea because around the 1930s, quack doctors peddled something called a "violet ray" that was supposed to be a panacea -- a medical "cure-all" if you will -- but was little (or maybe even nothing) more than a glorified neon tube. :/

The_LED_Museum said:

"Violet-Ray" would have been a rotten idea because around the 1930s, quack doctors peddled something called a "violet ray" that was supposed to be a panacea -- a medical "cure-all" if you will -- but was little (or maybe even nothing) more than a glorified neon tube. :/

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i need a stupid gimmick like that to make money off of

..... "Quasi-Ultraviolet Ray Disk" .....

I'm waiting for the next step in increasing storage space for optical disks op: ..... 210nm AlN MQWs "Deep-UV Ray Disk" (suntanning optional diffuser available on request ) ..... :crackup:

I see 405nm as blue.

inuboi8 said:

i need a stupid gimmick like that to make money off of

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Try the pet rock.

lol @ Fried hyperbolic paraboloid shaped potato

Try the pet rock.

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nah, that would never work :crackup:

Serac said:

also doctors use MRI's but the real name of MRI is NMRI (nuclear magnetic resonance imaging) they dropped the n since Nuclear scares alot of people

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Thats true indeed, they didnt want the association with nuclear energy and weapons.

I've always found it very funny that the totally harmless nuclear imaging had to lose nuclear from its name, while potentially harmful techniques like PET scans get to keep their proper name. I guess most people dont have a clue what a positron is

You could also wonder why a CT scan is not called a 3D-X-ray... perhaps people generally know that x-rays are dangerous?



As for the blu-ray marketing: When you think about it, its a bit of an odd choice. DVD's weren't called red-ray discs, and the next generation isn't likely to go by 'uv-ray' or something like that due to negative association. Marketingwise the color blue is often associated with reliability, this might have been a consideration too.

Come on guys, its an Anagram!

B - Basically
L - Like (an[not shown due to the small word ommitance act of 1974 with regards to anagrams])
U - UltraViolet

Then they added Ray, because well, it is something of a ray....so Blu-Ray, Basically Like an Ultraviolet Ray. A little condescending but I mean, they are scientists....you cannot expect them to give much credit to the masses.

Benm said:

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As for the blu-ray marketing: When you think about it, its a bit of an odd choice. DVD's weren't called red-ray discs, and the next generation isn't likely to go by 'uv-ray' or something like that due to negative association. Marketingwise the color blue is often associated with reliability, this might have been a consideration too.

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I guess blue is also associated with being cool. Thus, by transmogrification it could lodge in the brain as Cool-Ray.

M

wannaburnstuff said:

B - Basically
L - Like (an[not shown due to the small word ommitance act of 1974 with regards to anagrams])
U - UltraViolet

Then they added Ray, because well, it is something of a ray....so Blu-Ray

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You'd make a fine spindoctor!

For the same reason the casio projectors are marketed as "green" :crackup:

wannaburnstuff said:

Come on guys, its an Anagram!
B - Basically
L - Like (an[not shown due to the small word ommitance act of 1974 with regards to anagrams])
U - UltraViolet

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Uhm ..... aren't them called acronyms ? ..... (sorry, just kidding )

Well I feel So-nee got it all wrong. "Ray" is not a good choice, they should have used "Beam" instead. And another correction, the inventor was not named Ray, his name was Jim. Jim-Beam would therefore be more appropriate and would result in many more sales!

Benm said:

You could also wonder why a CT scan is not called a 3D-X-ray... perhaps people generally know that x-rays are dangerous?

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Did you hear the one about the guy that went to the doctors?

The quack asked "what is wrong with you?"

Patient: "Dunno."

Quack: "Ok lets check you over. Say, why are you knees so strange looking?"

Patient: "I had knee-monia when I was a kid"

Quack: "Don't you mean Pneumonia?"

Patient: "Dunno"

Quack: "Why are your toes all pointing in different directions?"

Patient: "I had toelio when I was a kid"

Quack: "Don't you mean Polio?"

Patient: "Dunno"

Quack: "Remove you underwear please. Oh, don't tell me, you had smallcox when you where a kid..."

Patient: "Dunno"

The doctor leaves the room to get the nurse, a small black cat enters the room and circles the patient 3 times then lays down under the doctors desk. A large Labrador then enters and circles the patient 6 times in the opposite direction then leaves. The doctor returns with the nurse to complete the examination.

The patient leaves to pay his bill and to his surprise there are two "ancillary" fees of $200 each on the bill.

Patient: "What are these two ancillary fees for?"

Receptionist: "One is for the Cat scan the other is for Lab work."

Dry.....very dry. :undecided: